Digital editions offer publishers new opportunities for generating revenue. With direct delivery, ad immortality, analytical tracking, audit compliance and increased audiences, publishers can easily create new revenue streams through digital edition upsells and subscription collection.

The most common advertising upsell methods are as an integrated media sell, a separate purchase or as an incentive towards other advertising revenues.

Integrated Media – With an integrated media platform, publishers can include digital editions as part of an overall media package. Integrated media buys are commonly paired with print advertising, newsletter advertising, web advertising, sponsorships and directory listings.

Incentive – Often publishers will include digital edition ad placements and benefits as part of a “free” incentive towards selling at the listed rate card rates. Since EditionDuo doesn’t charge extra for URL and email linking, embedding video, flash or audio, often the extra benefits advertisers receive come at no additional cost to the publisher.

Separate Purchase – With a long list of digital edition incentives, features and opportunities, publishers may often add particular digital edition benefits to their rate cards. Commonly, publishers will gaurantee the advertiser’s print ad will appear the same in their digital edition, but offer additional benefits as upsells, such as:

    • Offering the front and back presentation pages

    • Hyperlinking advertiser url and email links

    • Including video, audio or flash animations in advertisements

    • Placement of the advertisement in the Advertising menu

    • Placement of advertiser logo on article text feeds

    • Placement of advertiser logo on the viewer tool bar or loading screen

    • Placement of tabs on advertisements

    • Placement of print edition’s bind-ins, blow-ins and belly-bands

Subscriptions – With our built-in paypal integration, publisher’s collect 100% of subscription revenue. It’s easy to setup subscriptions and secure your digital publications directly from the dashboard. Often, paid subscription publisher’s will have an 8 page teaser and after the 8th page, a registration window will pop-up requiring user registration and payment.